College Planning & Management

AUG 2012

College Planning & Management is the information resource for professionals serving the college and university market. Covering facilities, security, technology and business.

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Facilities CAMPUS SPACES The Signs Say It All S There is more to campus signage than meets the eye. BY SCOTT BERMAN IGNAGE SYSTEMS ON COLLEGE and university campuses commu- nicate explicitly, implicitly — and importantly. Devising such systems can also be opportunities to fortify relation- ships on and around campuses. First things fi rst. Pat Sutton, president of Howard Industries, puts it this way: "When we discuss signage with colleges and universities, we stress that signage is for the fi rst-time visitor." Sutton says exterior signage on campus- es typically consists of signs of identifi ca- tion (including roadway signs to campus), wayfi nding, parking, information (such as campus maps), and regulatory (including speed limits, pedestrian crossings, or ADA- accessible entranceways). This "family of signs" should direct and inform fi rst-time visitors, "be durable, yet changeable," and identify the campus and its brand, explains Sutton. Show Me Where to Go Sutton says that you arrive on a campus, "the questions begin: Where do I enter, where is the building I want, where do I park, where is Admissions, what direc- tion do I go after I've parked? All these questions add to a visitor's 'travel stress' level. Effective signage will answer these questions clearly and quickly to eliminate wayfi nding anxiety as visitors drive or walk the campus." Sutton also says, "Signage should achieve a balance between aesthetics, durability, and fl exibility." If signs are constructed with quality, fi t the campus environment, and are well designed, they last and can lend themselves to affordable changes as needed. In terms of a campus's brand, "signage (also)…needs to market the institution. YOU CAN GET THERE FROM HERE. Effective campus signage must meet a number of criteria. It must be useful for all visitor types and constituencies who utilize the campus and facilities, be aligned with the personality and character of the institution and expressive of the school's image, and harmonious with campus buildings and open spaces. In addition, it should be affordable, high quality, durable, and fl exible. AUGUST 2012 / COLLEGE PLANNING & MANAGEMENT 27 PHOTOS COURTESY OF APCO ARCHITECTURAL SIGNS

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