College Planning & Management

AUG 2012

College Planning & Management is the information resource for professionals serving the college and university market. Covering facilities, security, technology and business.

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CAMPUSES WELCOME PROXIMITY CARDS control systems." It's defi nitely a project requiring the coordination of all three departments, as the systems are installed on more than 1,100 doors in 60 buildings, including all of the University's residence halls. For Iowa administrators, adding proximity card functionality to all the services the One Card provides — in- cluding the ability to check out library materials, purchase books and supplies from the University Book Store, use the laundry facilities in the residence halls, enter athletic events, and more (includ- ing using the card as an ATM/PIN-based debit card if they have an account at Hills Bank & Trust) — unites essential card services, sensibly simplifying life for both card issuers and card holders. In addition to simplicity, the proximity cards have the advantage of offering higher security than keys because, when they are lost or when the cardholder leaves the Uni- versity, they are deactivated remotely. Yet a third advantage the article notes is that one combined card, as opposed to separate smart cards and proximity cards, reduces overhead costs, which surely brings a smile to administrators' faces. New incoming students will receive their new Iowa One Cards at orientation. Returning students are able to have their existing Iowa One Cards upgraded at no cost. Clearly, student identifi cation cards have come a long way since fi rst being introduced. Having gone through the up- grade process herself, Smith offers advice to two camps of administrators. The fi rst is those who have no services on their cards: "Defi nitely upgrade to proximity cards and, when considering services to add, look for those areas of activity where the most value can be gained by providing students with self service." She also recommends ensuring that the fi rst functionality added is something students use every day so they don't have to ask themselves, "Do I need my card today?" Once you change the culture so everyone is accustomed to carrying their cards, then adding services is easier from a campus culture perspective. The second camp of administrators for whom Smith has advice is those who have services on their swipe cards and are considering upgrading to proxim- ity cards: "The key is to consider whether the value of the proximity readers from both convenience and security perspec- tives is worth the investment. It isn't inexpensive, but there is a lot of value to be gained." CPM 26 COLLEGE PLANNING & MANAGEMENT / AUGUST 2012 WWW.PLANNING4EDUCATION.COM

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