College Planning & Management

MAR 2013

College Planning & Management is the information resource for professionals serving the college and university market. Covering facilities, security, technology and business.

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Page 23 of 83

COMING AROUND AGAIN group "enters the classroom at a high level and does well with online learning and customized education. They take everything from Health Informatics to Wine Chemistry. I see people who want to open a new business and take classes in Excel and Web Design to support that." Jacquie Scarborough, adult learner advisor, Cape Cod Community College, also notes another trend. "Many people at this stage in their life want to give back to their community," she says. "I see them trading careers; accountants training for human services positions, for instance." These learners also want their life experiences to be valued. Scarborough points to a Vietnam veteran taking a class on the Vietnam War. "He ended up coteaching the class," she reports. While adult students are coming back to colleges on their own in droves, there are also ways to attract them. The Plus 50 Initiative has its own YouTube channel, which Vickers calls, "Our best marketing tool. Schools should also have outreach programs, radio ads, and mailers." One caveat though: "Any photography should include faces that look like the students you're trying to attract. We have lots of photos of mature people to choose from." And use a big font size so no one has to admit to presbyopia. CPM RIBBED STEEL SITE FURNISHINGS CUSTOM DESIGN CAPABILITIES 5 YEAR WARRANTY on TEXTURED METAL-ARMOR COATING | 800.388.8728 24 COLLEGE PLANNING & MANAGEMENT / MARCH 2013 TM 60 YEARS WWW.PLANNING 4EDUCATION.COM

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