College Planning & Management

JAN 2013

College Planning & Management is the information resource for professionals serving the college and university market. Covering facilities, security, technology and business.

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BOOKSTORES BUY THE BOOK? ALL ABOUT OPTIONS PHOTOS COURTESY OF CANNON DESIGN CLASSROOMS WHAT HAVE WE LEARNED ENGAGING STUDENTS EDUCATORS KNOW THAT PEOPLE learn in a variety of ways, but classroom spaces are now just catching up. "In the last 12 to 24 months we are seeing schools look hard at how students learn and engage, and that information is making its way into the curriculum and the physical classrooms space," says Jim Goblirsch, AIA, LEED-AP, vice president and principal, HGA Architects and Engineers. He offers up some hard evidence to the case. "The University of Minnesota opened some technologyenriched classrooms and used the environment for a research study," he says. "They found that the same cohort of students taught by the same professor performed 14 five percent better in the new classroom as compared to the old one." Goblirsch also notes that professors that may have initially pushed back against integrating technology and new teaching styles into their classrooms are now embracing it. "The traditional lecture is alive and well, and in some cases the right way to teach," he explains. "But now more than ever, experiential or project-based learning is needed. And within those teaching styles we must accommodate auditory, passive, and visual learners." Classrooms and school buildings continue to morph to accommodate this new pedagogy. "Technology is a background COLLEGE PLANNING & MANAGEMENT / JANUARY 2013 LESS THAN FIVE YEARS AGO STUDENTS had two textbook choices in their college bookstore: new or used. "Today, nearly all 3,000 of our members offer a rental option," reports Charlie Schmidt, director of Public Relations, National Association of College Stores. "That's up from just 300 in 2009." Bookstores are also giving the students the books in the format they are most comfortable with. "Full-on digital is definitely coming, but about 77 percent of students still want the print version," adds Schmidt. "We are continuing to see students that grew up with print and are just more comfortable with it." Another change is print-on-demand, or as Schmidt puts it, "Smart custom." "Custom course packs have been around for a while, but we are doing more than just shifting chapters or deleting information. Stores now partner with faculty and publishers to create a valuable learning tool customized to the professor's teaching style," he says. "Bookstores are uniquely poised to do this because they are keenly aware of the legality and copyright laws." Schmidt admits that tomorrow's brickand-mortar bookstores will need to adapt to stay relevant in an online world. "Successful stores need to support college life; become a destination," he says, "and offer fashion, computer and phone accessories, and college-branded merchandise." But what about the savvy online shoppers who feel they can get better deals on Amazon.com? "Smart stores are fighting back with increased transparency. Comparison software lets students look up texts by International Standard Book Number and see all of the price options: new, used, rental, eBay, Amazon, and the College Store," he says. "Usually if the store is competitive, it will convert the sale." WWW.PLANNING 4EDUCATION.COM

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